8. . 1. Introduction. ( Source: Radicati) In 2021, that figure was at 4.147 billion users. That's nearly 3.7 million emails every second! 16. Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI. On top of that, . ( Statista) Email marketing drives an ROI of $36 for every $1 spent. What's more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention. According to Statista, 45% of global internet users aged 25-34 listen to podcasts. 61% of small businesses with effective or very effective email . 57% of consumers say they like marketing emails that contain offers ( Statista, 2019) 49% of marketers say discounts and offers were the most effective types of emails ( Statista, 2020) Only 33% of marketers say advance notice of products or sales is an effective email marketing tactic ( Statista, 2020) Everyone loves a good deal. 75% of consumers aged 18-34 watch videos at least once a day. This is more than four times the average number of emails sent on their personal cell phones per day. Email is 40 times more effective in acquiring customers than Facebook or Twitter. 1. As part of online marketing, email marketing is still the most effective marketing strategy today in terms of Return on Investment (ROI). Marketers looking to engage customers, differentiate their brand and grow their businesses need to live and breathe these five new rules of email marketing. ROI and CPC can vary depending on industry and product. These personalization-focused email marketing stats have the answer. ( Litmus, 2021) For this reason alone, email should be a key pillar of your digital marketing strategy. A global survey of 1000 marketing agencies predicts that in 2023, there will . Email marketing has an ROI of 3600%. Content marketing revenue increases by at least 14% each year. By 2027, the global email marketing industry is expected to grow by 138%. Use Email Marketing In 2017 Statista reported that there were over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019). Hubspot Millennials are the generation that consumes the most videos. 77% of small businesses average email click-through rates between 0% and 10%. In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. Respond and chat with your audience. But, we have to be fair. This number is estimated to grow to 4.6 billion by the year 2025, according to a study by Statista . (Statista) 50% of consumers prefer email communication with a brand. According to Statista, affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022, more than triple what it was 10 years earlier. Statista 61% of consumers would like to be contacted by brands through email. Reel 'Em in with the Subject Line. Affiliate marketing is a multi-billion dollar industry. (That explains the daily email traffic, right?) Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and smartphones, to connect with customers. (Source: Statista, 2016) 2. Your subject line is your first (and possibly your last) impression on subscribers. Not doing any email marketing is like leaving money laying out on the table. Abandoned cart emails have an average open rate of 45%. The number of global email users is set to grow to 4.48 billion users by 2024. The best way to succeed in affiliate marketing is by establishing yourself within a niche. Mail offers space for marketers to illustrate the value and provide multiple options to help the consumer tailor products or services based on their individual needs Key lessons for marketers when using direct mail Simply ramping up direct mail isn't a silver bullet for every brand's marketing strategy. ( Litmus) 35% of marketers send 3-5 emails to their customers every week. (Campaign Monitor, 2018) 2. Source: Statista. Given the immense popularity of this communication . (Sender.net) 44% of users check their email for a deal from brands. That's a higher return than you can . However, email marketing never follows a one-size-fits-all approach. (CTIA, 2020) On average, consumers send 13 texts on their personal cell phones every day. In fact, 15% of Americans listen to a podcast at least once a week. However, this figure is relatively low when compared to social media marketing, which US companies spent over $40 billion on in 2020. This number, which is expected to reach 4.6 billion by the year 2025, will account for more than half of the world's anticipated population by that year. ( Statista, 2021) More than 306 billion emails are sent and received each day. Build credibility. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. Trend Three: Artificial Intelligence and Machine Learning. Checking emails on mobile is especially common with younger crowds. Rule 1. Summary: Top of Funnel Email Stats Published by Statista Research Department , Oct 18, 2022. Email marketing is the act of sending a commercial message, typically to a group of people, using email.In its broadest sense, every email sent to a potential or current customer could be considered email marketing.It involves using email to send advertisements, request business, or solicit sales or donations.Email marketing strategies commonly seek to achieve one or more of three primary . For every $1 you spend on email marketing, you can expect an average return of $36. This data proves without a reasonable doubt that . (Optinmonster) 87% of B2B marketers use email marketing to distribute their content. Source: Statista. (Statista, 2021). Bonobos make good use of the cart abandonment email. Imagine the potential email marketing has in engaging customers with your brand. . Email marketing makes money. (HubSpot) It's potent, persuasive, and gets your ecommerce store great results. Trend Two: Email design. 1. It integrates with an impressive menu of third-party software, and it . In 2020, e-mail marketing revenue stood at. (Kinsta) Media investment plans among market agencies worldwide 2023. Different mediums will come together to deliver a cohesive brand value . If you'd like to skip straight to email conversion and ROI statistics, click here. ( OptinMonster) 23. ( Curata) Email marketing earns $38 for every $1 spent. What's more, according to Statista, in 2019 there were 3.9 billion email users and the number is projected to grow to 4.48 billion in 2024. These email stats show that there are over 4.258 billion active email users worldwide as of 2022, and this number is expected to steadily increase for the foreseeable future. (Email Blaster UK) Mobile emails have a 65% higher likelihood of bringing customers to your website. Global Number of Email Users. The number of people who use email will reportedly reach 4.3 billion by the year 2022, according to recent projections (Statista, 2021). Based on Statista, the projected expenditure for affiliate marketing in the United States alone could reach $8.2 billion in 2022, which is up from 7.4 billion in 2021. . Spam messages accounted for 53.95% of email traffic in March 2020. To complete the picture, Statista. 3. The reach that email marketing offers is massive. Hobbies: travel, photography, golfing, outdoors. (Campaign Monitor, OuterBoxDesign) Over a third of business professionals open their emails on mobile. 65% of small businesses average open rates between 11% and 50%. We analyze best practices for this tried-and-true channel. 15.1% is the average open rate for B2B businesses. The compound annual growth rate. Trend One: Consumer engagement and loyalty. As with other forms of marketing, its purpose is to increase brand awareness, drive sales, and promote goods and services. In 2018, it reached $36.84 billion, and in 2019 it peaked at $42.15 billion. Our Statista Content Marketing Trend Study provides you with valuable insights from companies all around the world. 40% of people 18 years old and under will always open an email on their mobile-first. Bonobos. If you want to do email marketing right, the best place to get started is with your subject line. A full-service marketing automation solution, it delivers everything you need to execute email campaigns. ( Statista) When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it's used. ( OptinMonster) 90.9% of the U.S. population will use e-mail monthly in 2019. ( Statista, 2021) 64% of small businesses use email marketing to reach customers. According to Statista, companies in the US spent more than $3 billion on their email marketing efforts in 2019. The average cost-per-click on Facebook is $1.72. 9. This is why more businesses are exploiting the advantages of email marketing to reach customers. Emails with personalized subject lines are 26% more likely to be opened Campaign Monitor Segmented email campaigns also earn 100.95% higher clickthrough rates as compared to non-segmented email campaigns Mailchimp Approximately 376 billion emails will be sent and received in 2025. 1. The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. And the number of emails sent each day is only going to increasein only three years, that number will grow another 14%. Here's a list of interesting email marketing statistics that go to show just how valuable email marketing is. It can also be anything in between. Technology has forever changed the way customers interact with businesses. Sixty-one percent of consumers prefer to be contacted via email when . In 2019, there were over 5.6 billion active email accounts. The average office worker receives approximately 121 emails a day, and 306.4 billion emails were sent daily throughout 2020. Segmented email marketing campaigns result in a whopping 760% increase in revenue. According to Statista, that number could reach an estimated 4.5 billion by the year 2024. General Email Marketing Stats to Know in 2020 Email Marketing Tactics and Spending. Catch up on the latest Audio (Statista, 2019) 60% of email opens are from mobile devices. Statista - The Statistics Portal for Market Data, Market . Adobe Campaign CHAPTER 6 Video Marketing Statistics 29% of marketers expect to use short-form video for the first time in 2022. 43.5% of all emails are opened on mobile devices. The email marketing industry is worth around $8.49 billion as of 2021 ( Hubspot) Staying on top of your email inboxes is now a challenge. ( Statista) The numbers show that 52% of social media marketers admit to having experienced challenges when reviewing ROI (Return on Investment). Also included is information on budgets and strategies, along with effectiveness ratings of business-to-business and business-to-consumer marketing methods. Statista predicts that the number of email users will expand to nearly 4.4 billion by 2023. Trend Four: Intelligent pesonalization. - DMA. This dossier has been compiled to provide statistical information about e-mail marketing worldwide. With these growth rates, it's predicted that a greater share of ad spend will be invested in affiliate marketing programs as . (Adobe) At least 50% of emails were opened on mobile in 2018. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that's projected to exceed 376 billion per year by 2025. To structure the guide we have grouped into the following trends: Foreword by Pure360. Email deliverability averages at 84.2%. . We are happy to help. As of the second quarter of 2018, only 85% of marketing emails landed in a customer's inbox and 7% were caught by spam filters. General Email Marketing Statistics 1. Compare that to email's average open rate of 22.86%and even its click-through rate of 3.71%. In the near future, brands are planning to add advanced segmentation . Do you still have questions? You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista.That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. It is estimated that the email marketing industry was worth $7.5 billion in 2020. The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. Email marketing open and click-through rate statistics. Email marketing is a digital marketing channel that focuses on creating email campaigns to help brands connect with their target audiences. Moreover, the ROI for email has increased year on year from 47.75 USD (35.41) to 51.52 USD (38.33). Go to Statista Media Service Contact Get in touch with us. (Statista) 65% of email users check their email three times a day. Email marketing has a high ROI According to Statista, the average email marketing return on investment (ROI) for ecommerce brands is $45 per $1 spent. That number is forecast to grow to 254.7 million by 2020. Around 4 billion people globally used email in 2020. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Money: bitcoin, personal finance, credit cards, investing. It has caught up with the likes of email marketing, paid search, and social media marketing as one of the most effective digital advertising techniques. (Source: Statista, 2016) 3. (Zipwhip, 2021) ( Regalix) 25. With data-driven email marketing services for small business, you can: Reach customers in real-time. (Statista) Email user statistics also indicate that the number of people around the world who use email is only set to grow by 2025 to a projected 4.594 billion. (Aedestra, 2019) Mobile email users totaled 2.2 billion by the end of 2018. That means that to use email marketing effectively, you've got to do more than simply turn up in their inbox. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. Here are 10 email marketing statistics that prove email marketing is an essential tool for any small business. That's half of the world's population. The number of global e-mail users will grow to 4.37 billion users in 2023. Email Marketing - Reports, Statistics & Marketing Trends | Insider Intelligence Email Marketing Email marketing consistently generates the best ROI when compared to social media, influencer marketing, and the like. (Statista, 2020) Meanwhile, in 2020, there were 2.1 trillion text messages exchanged, an increase of 52 billion messages since 2019. 2. The marketing landscape is even different than it was 5 years ago. Essentially, your subject line is more important than the email itself. Overview Number of e-mail users worldwide 2017-2025 Number of e-mails per. When you pit these statistics against each other, email is the clear-cut winner. (Source: Statista) In 2016, for instance, worldwide content marketing revenue amounted to $28.1 billion. Look at these statistics: DMA report 2021 says that 72% of marketers prefer emails to engage with their customers. According to email usage statistics, there are as many email users today, as the population of China, India, and Europe put together. Feel free to contact us anytime using our contact form or visit our FAQ page . The number of daily email users is expected to grow from 4 billion in 2021 to 4.6 million by 2025. In addition, Bonobos goes a step further and gives a 20% discount off on the customer's first order. Optimize your time and budget. Americans spend a total of five hours per day checking their email (Adobe, 2019). Thanks to lead nurture and email marketing automation, businesses can set up flows to constantly re-engage customers and turn them into brand advocates. There are an estimated 4.258 billion email users in 2022. Hubspot ( Litmus) Every day, 99% of email users check their inbox, with some checking up to 20 times per day. Although the global e-mail spam rate has decreased: the global annual spam email rate in 2018 was 55%, down from 69% in 2012. (Campaign Monitor, 2019) Email marketing has the highest return on investment for small businesses. Table of contents 1. Our dataset includes aggregated data from 2016-2021 (2021 data is up to August). ( Campaign Monitor, 2021) 37% of brands are increasing their email budget, and just 1.3% are making cuts. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. Since most. 50% of the world's population use email. SendX. For comparison, the global revenue of digital advertising reached $463 billion in 2021, which . - AWeber. - AWeber. SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. 95% of companies using marketing automation are taking advantage of email marketing. By 2023, there will be an estimated 4.3 billion global email users, according to Statista. 25 Email Marketing Statistics. Email marketing has a ROI of 3200% 28% of customers would like to receive promotional emails more than once a week $1 you spend on email marketing, you can expect an average return of $32 There will be 4.6 billion email users by 2025. ( DMA) More than half of us even check our email before doing anything else online. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Digital marketing statistics show that the multibillion dollar affiliate marketing industry has grown 10 percent each year since 2015, and is expected to reach $8.2 billion in the U.S. by 2022. ( OptinMonster) 4 out of 5 marketers would rather give up social media than email marketing. Email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $42 for every $1 spent. Email marketing has a return on investment (ROI) of $36 for every $1 spent. Here are some email marketing statistics to influence your email marketing strategies. In reality, email marketing could be an untapped source of success for B2B companies. Here are some things you need to remember. ( Campaign Monitor) Paid advertising vs. email marketing Source: Statista 3 10. And emails aren't just limited to welcoming your new customers, it can also help to push customers to When it comes to the specific mobile devices people like to use, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. ( Moosend) 24. According to market research firm Statista (Opens in a new window), email usage is still . According to a Statista report, fifty-four point eight percent of global internet traffic comes from smartphones. 1. hot www.statista.com. Email Marketing Statistic #2: Email has an average ROI of $38 for each $1 spent. Email's average open rate is 22.86% with an engagement rate (CTR) of 3.71%, which soars over social media's 0.58% engagement rate. However, . A niche is the topic you'll become an authority on. Marketers from a wide range of industries took part in the online survey. Globally, it was estimated in the Awin Report that advertisers invested $13 billion in affiliate marketing in 2017. Find a niche. You are 6 times more likely to get a click-through from an email marketing campaign than you are from a tweet. 5. As the number of e-mail users continues to grow each year, e-mail has evolved into a core digital marketing format for businesses across the globe. Email marketing is so important to customer retention that you're missing out if you're not already using it. They answered questions about the goals pursued with content marketing, the most important success factors and the most relevant technologies & trends. Email marketing services have been around for decades. (Statista, 2021) From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. According to Statista, the global email marketing market is stated to increase to $17.9 billion by 2027. Your. Turning to the US, almost 1 in 5 Americans listen to audiobooks, and 40% of Americans listen to podcasts. Email marketing trends in 2022 will revolve around creating meaningful customer experiences with the help of a drawn-out marketing strategy. Effective email marketing campaigns can do it all. You'll benefit from AI-based decision-making tools, social media integration, and a. We test the top email marketing services to determine which one is right for your small business. Some of the best niches include. Email marketing continues to be an effective marketing channel in 2021. According to Statista, 319.6 billion emails will be sent every day in 2021 ( Statista/Radicati 2020 ). Email Marketing Stats (Editor's Choice) 93.6% of US internet users aged 25-44 use email. Abandoned cart emails convert 3x more than other automated emails. (Here are some marketing podcasts you can add to your own playlist.) Email newsletters were the third most common type of marketing content used in 2021. Considering email marketing for your SMB? Campaigner is a highly customizable email marketing solution that offers a wide range of features at a competitive price. Communicate in-depth information. Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database Welcome emails have an open rate of 86%. It's a smart way of luring back a potential customer and recovering them. The exponential increase of internet users over the past two . That's an offer many people would never abandon. 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